How to Create a Branded Video for your company

Whether you are considering a brand purpose video, a product video or a social campaign, you’ll first need to get internal buy in on creating a budget for a the video content.  

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Why a Brand Video Is an Essential Part of Any Mobile Marketing Strategy

While many brands use graphic, animated and live action videos for social promotions – designed to be consumed primarily on mobile devices and specific sales pushes, few use video to […]

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tablet graphic for history of branding

The History of Branding

Branding today is at the forefront of identity, image and marketing. However, how did branding originate? Initially, the idea of branding was to show ownership of things that were of high value.

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What are the characteristics of a good logo?

At Blend we know that a great logo looks simple – but the process of creating one can be very difficult. In this blog post we look at the characteristics […]

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How branding influences consumers

At Blend we really do understand that good branding is essential for a successful business and cohesive marketing campaign. Once you’ve read this article you should read two other posts […]

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Where and How Does Branding Fit Into Marketing?

First we want to clarify an important point, there is a big difference between marketing and branding. The former can be defined as processes and tools that people use to […]

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