Creating Effective Calls to Action (CTA’s) with Video Content
Marketing is all about CTA’s: getting the person watching your video to take a next immediate action with your brand. That could be through joining a mailing list; following […]
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Pros + Cons of Video Marketing
We have already established the massive effect a successful marketing video can create, (see – Key Elements to a Successful Digital Marketing Campaign). Selecting which type of video filming strategy […]
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Key Elements to a Successful Digital Marketing Campaign
Define Success What does success for your project look like? Is success 500,000 views? Is success a 20% increase to gross margin? Is success coverage in Mashable or Fast Company? My mentor […]
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Best Types of Viral/Social Media Videos
A “viral video” is one that seemingly comes from nowhere and takes the internet by storm. While there are many who tote exact equations on how to create the “perfect” […]
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You understand that you can create many different types of video marketing assets including: Explainer videos, testimonials, personalized, demonstration videos, brand awareness, non-sales videos, brand anthems, and surprise and delight […]
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How to Incorporate Video in Your Digital Marketing – Part 2
You know your goals and have chosen the type of video you want to create. What next? In part two of our three-part article we’ll discuss how you get your […]
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